Exhibit C Gallery celebrates a decade’s success with relocation

Following its 10-year anniversary, Exhibit C Gallery relocated from its original Bricktown home to a new, larger space in Oklahoma City's newly established Horizons District. The move doubled the gallery's footprint to roughly 10,000 square feet, adding rental studio space for up to seven First American artists. To support the launch, the Chickasaw Nation tourism team ran an integrated campaign combining social video, press outreach, and email marketing, which drove strong regional awareness and turnout for the grand re-opening, and was later recognized with an Award of Merit at the 2025 AMA OKC Marketing Excellence Awards.

    • Horizons District was a brand-new, largely unknown development with no established public identity.

    • The gallery's proximity to OKANA Resort & Indoor Waterpark, another major new development opening around the same time, created risk of audience confusion or the gallery being overshadowed.

    • Sitting adjacent to the First Americans Museum (FAM) risked being mistaken for a museum exhibit rather than understood as an independent retail gallery with its own commercial mission.

    • The campaign had to educate the public on wayfinding/location, differentiate Exhibit C from its neighbors, and preserve the gallery's identity as the region's largest retail gallery exclusive to First American art, all while introducing a reimagined, larger space.

    • Produce celebratory film featuring gallery artists from past 10 years

    • Position relocation as a uniqie expansion project

    • Differentiate gallery from neighboring properties

    • Encourage attendance to grand re-opening exhibition event

    • Regional and local OKC residents, including returning Exhibit C patrons from the Bricktown location.

    • Art collectors and buyers interested in First American/Native American fine art and goods.

    • Tourists and visitors to Oklahoma City's cultural district (the city draws an estimated 21.4 million visitors annually), including those already visiting FAM or OKANA.

    • Local media and community stakeholders relevant to a tribally-owned cultural and economic development story.

    • Positioned the relocation as a reimagined, expanded destination, emphasizing the size (near-doubling of space) and multi-use potential (retail gallery plus artist studios) rather than a simple move.

    • Reinforced Exhibit C's unique market position as the region's largest retail gallery dedicated exclusively to First American art, distinct from both a resort amenity (OKANA) and a museum (FAM).

    • Used location/wayfinding messaging to orient audiences within the new Horizons District relative to recognizable landmarks.

    • Explicitly addressed the gallery's relationship to and distinction from its neighboring properties to reduce confusion.

    • Deployed a multi-channel launch mix: photo and video content across social platforms (including an anniversary/relocation film), a press release distributed to local media networks, and email blasts to the gallery's subscriber base.

    • 50,000+ views across social media channels.

    • 750+ engagements on social content.

    • 100+ guests attended the grand re-opening event.

    • The anniversary and relocation film received an Award of Merit at the 2025 Marketing Excellence Awards, presented by the American Marketing Association of Oklahoma City.

  • For this campaign, I worked cross-functionally with internal teams on:

    • A communications plan

    • Campaign objectives

    • Implementation plans

    • SEO + Ad placement

    Individually, I contributed:

    • Social media strategy and management

    • Video asset strategy and execution

    • Photography